Our Philosophy

Domain-driven Design

Placing the project’s primary focus on the core domain and domain logic. Basing complex designs on a model of the domain. Initiating a creative collaboration between technical and domain experts to iteratively refine a conceptual model that addresses particular domain problems.

Object-oriented analysis and design

In practice Domain-driven design seeks to exploit the powerful advantages that object-oriented techniques make possible. These include entities/aggregate roots as receivers of commands/method invocations and the encapsulation of state within foremost aggregate roots and on a higher architectural level, bounded contexts.

The Naked Objects Pattern

Based on the premise that if you have a good enough domain model, the user interface can simply be a reflection of this domain model and that if you require the user interface to be a direct reflection of the domain model then this will force the design of a better domain model

Aspect Oriented Programming

AOP makes it easy to factor out technical concerns (such as security, transaction management, logging) from a domain model, and as such makes it easier to design and implement domain models that focus purely on the business logic.

Design Driven Development

It is simple agile based methodology that brings innovation and design to the center stage of software development the core philosophy behind Design Driven Development –
Design is an art of creating beautiful, elegant, and innovative solutions, which works in the user and customer context. No process can guarantee a better design; creating the right environment and set of people is the only way to bring innovation. Design is an accident that kicks in at conception, and Design Driven Development creates maximum opportunities to make accidents happen. Make Innovation and Design a strategic choice rather than a tool to seek a true transformation at all levels

Lean Software Development

Eliminate Waste unnecessary code and functionality delay in the software development process unclear requirements avoidable process repetition (often caused by insufficient testing)bureaucracy slow internal communication

Amplify Learning

Test As Soon As Possible
Short Iteration Cycles
Continuous Integration
Objectify Non Functional Requirements

Decide As Late As Possible

The more complex a system is, the more capacity for change should be built into it, thus enabling the delay of important and crucial commitments. Delaying certain crucial decisions until customers have realized their needs better. Deliver as fast as possible

Empower the Team

People are not Resources
People need motivation and a higher purpose to work for – purpose within the reachable reality Allow People to Decide and Learn

Build Quality in

See the Whole
Software systems nowadays are not simply the sum of their parts, but also the product of their interactions. – Think big, act small, fail fast; learn rapidly.

Unix Philosophy

Build short, simple, clear, modular, and extensible code that can be easily maintained and re-purposed by developers other than its creators.

  • Use it As you want
  • Fully Customizable
  • Integrated and Comprehensive Sales, Marketing and Support functions
  • Integrated Insights
  • Online Lead Management
  • Contact Repository And Account/Organization Management
  • Campaign Management
  • Opportunity Management
  • A wired view of various stages of Opportunity from Lead to Contact/Account to Quotation to Purchase Order to Invoice
  • Sales Executive Hierarchy Management
  • A Comprehensive, Customizable User dashboard
  • In built Document Management System
  • Deployed on SSD and powered by Search Technologies
  • Deployed on Public Cloud (Amazon)
  • Can be Deployed on Private Cloud/In Premises


Architecture Philosophy

Simple architectures and interfaces are easier to debug, change, and maintain. – Look  for  the simplest rules to govern the most complex systems. Integration is a netter of plug and play.

Well designed software is not fragile. Small changes to behavior in one area of the product should not propagate errors to far reaching corners of the software in unanticipated or hard-to-diagnose ways.

Modularity is one requirement for software re-usability. Software reuse produces a smaller code base that is easier to debug, change, and maintain.

Modularity is not sufficient to reduce complexity. Reduction of complexity also requires a decoupling of function.

Transparency is a prerequisite for ease of debugging and maintenance. If we can’t look inside the software then the cost of solving problems and monitoring operation goes up significantly.

Software that is hard to extend has a high cost of change and causes creation of more software than necessary.Without metrics on the operation of your software it will be difficult or impossible to understand when performance enhancements are taking affect, or which performance enhancements to implement.Make Customers understand Non Functional Requirements with metrics

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